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Trading Marketing

Our core proposition is to provide in-house brand management to AKBridge clients and suppliers. AKBridge Trade Marketing Departments guarantee effective planning and execution of BTL initiatives and lead the development of in-house Trade Marketing strategies.

These strategies will certainly achieve defined business objectives across AKBridge’s extensive portfolio. The Trade Marketing department organizes information on competitive activities and maneuvers counter initiatives to confirm share and volumes.

AKBridge’s trade marketing department carries out monthly performance reviews through reports and reviews in addition to planning the activity cycles along with our principals. 

Listed below are the core functions of the team.


Launch / Re-launch

Mass Consumer Activities

Channel Strategy


Activities & Promotions (A&P)

Visibility Planning & Proposals

Distribution Drives

Reports & Feedback


Sales Analysis

Brand Reviews

Market Intelligence

Service & Co-ordination


Communications on Trade Initiatives

Coordinate for Approvals